About Cubic Corporation
Cubic creates and delivers technology solutions in transportation that make people’s lives easier by simplifying their daily journeys, and defense capabilities that help promote mission success and safety for those who serve their nation. Led by our talented teams around the world, Cubic is driven to solve global challenges through innovation and service to our customers and partners.
Part of Cubic’s portfolio of businesses, Cubic Transportation Systems (CTS) is an industry-leading integrator of payment and information solutions and related services for intelligent travel applications. CTS delivers integrated systems for transportation and traffic management, delivering tools for travelers to choose the smartest and easiest way to travel and pay for their journeys, and enabling transportation authorities and agencies to manage demand across the entire transportation network.
To learn more, visit www.cubic.com.
Media Contact
Jose Hernandez
Cubic Transportation Systems - Regional Marketing Manager - NAM
PH: +1 323.919.2222
jose.hernandez2@cubic.com
The WisGo fare collection system, operated by Cubic’s Umo Mobility platform, will enhance equitable access to transportation throughout the Milwaukee region
SAN DIEGO - March 29, 2023 - Milwaukee County Transit System (MCTS) now offers customers enhanced flexibility and convenience through WisGo, its new fare payment system powered by Cubic Transportation Systems’ Umo Mobility platform. With fare capping enabled, riders now pay as they go, saving money the more they ride, without the need to pay upfront for a daily, weekly, or monthly pass.
With WisGo, the communities served by MCTS will benefit from an improved transportation experience that is made to fit the needs of all transit riders regardless of their payment method. The new fare collection system also serves those without smartphones or who do not have a bank account. Riders can pay for their transit trips whichever way they prefer, including via mobile phones using the Umo Mobility app, a WisGo smart card reloadable online or at retail outlets, or cash onboard the buses. Neighboring agencies may also join WisGo to enable seamless connectivity between transit systems for riders throughout the greater Milwaukee region. Waukesha Metro Transit is the first to join WisGo, making regional connectivity between Waukesha and Milwaukee counties frictionless.
“Milwaukee County deserves what transit-savvy cities around the globe offer: a flexible, easy-to-use fare collection system. With WisGo’s account-based system, riders get access to the best price through fare capping, a simpler fare structure, and the convenience of multiple ways to pay,” said MCTS Interim Managing Director Denise Wandke. “We are always looking at ways to enhance the rider experience and introducing Milwaukee to a more regional and national travel planning system is not only going to do that but make it easier for new riders to try public transit.”
“Our partnership with MCTS gives riders a more equitable travel experience and we are proud to be part of the evolution of mobility in Milwaukee,” added Bonnie Crawford, vice president and general manager of Cubic’s Umo. “With fare capping as a new benefit, transit riders will always pay the fairest fare. With the introduction of fare capping, MCTS joins other world-class transit cities like London and New York.”
The WisGo program is being rolled out through a phased approach: the Umo mobile app launches in March, followed by the full system going live in April including smart cards. When fully implemented, WisGo will provide seamless regional connectivity for commuters traveling to and from Milwaukee County and eventually throughout the southeastern Wisconsin region as other agencies join the program.
Find more information about MCTS and the WisGo fare caps at: www.RideMCTS.com/WisGo.