About Cubic Corporation
Cubic is a technology-driven, market-leading provider of integrated solutions that increase situational understanding for transportation, defense C4ISR and training customers worldwide to decrease urban congestion and improve the militaries’ effectiveness and operational readiness. Our teams innovate to make a positive difference in people’s lives. We simplify their daily journeys. We promote mission success and safety for those who serve their nation. For more information about Cubic, please visit www.cubic.com or on Twitter @CubicCorp.
Cubic Transportation Systems wins AdWheel Award for Best Marketing and Communications Educational Initiative
SAN DIEGO – Feb. 25. 2020 – Cubic Corporation (NYSE:CUB) today announced its Cubic Transportation Systems (CTS) business division’s marketing team was recognized with a first place AdWheel Award from the American Public Transportation Association (APTA) for its education campaign to foster employee communications and advocacy through the use of social media. Cubic puts great emphasis on industry thought leadership through the voice of employees to communicate the benefits of transportation innovation and investment. The AdWheel Awards recognize the marketing and communications efforts of APTA’s member organizations and creates a structure to share best practices and raise awareness of the value of public transportation marketing professionals within the industry.
“Social media isn’t just used to promote a brand in the form of one-way communication. It’s imperative that we encourage two-way conversation on social media between all stakeholders – employees, partners, agencies, organizations and travelers,” said Laura Chon, senior director, global marketing and corporate communications, Cubic Corporation.
“It’s essential that employees learn and understand how to leverage their social media presence to spread important industry messages and further promote public transportation,” added Adriana Hemzacek, content marketing strategist, Cubic Transportation Systems.
Employee advocacy has become a crucial tool in helping organizations remain relevant with constituents, stakeholders and the traveling public. Cubic empowered its own leadership team to become the voice of the company and helped build awareness on important public transportation issues and topics on social media.
AdWheel winners were honored at the 2020 APTA Marketing and Communications Workshop which took place February 23–26 in Orlando, Florida. For more information, follow @CubicTS and join the social media conversation surrounding the event with #APTAmarketing20.
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