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Chris Bax

Vice President, ITS Global Strategy

Scotland’s population of roughly 5.3 million people is spread out over a diverse landscape of rural communities and cosmopolitan cities, presenting a unique challenge demanding solutions for both local residents and visitors alike. Of course, Scotland’s transportation system must be continuously maintained and upgraded to keep up with new technologies and the needs of the connected traveler. 

For more than 20 years, Cubic has worked with Transport Scotland to deliver an efficient, cost-effective and sustainable transport system to serve Scotland’s daily commuters.

As the country’s national transport agency, Transport Scotland plays a vital role in advising the Scottish government on the most important policies for transport; by improving the nation’s connectivity through reliable transportation options, Transport Scotland aims to increase the overall sustainable economic growth for the country. And as the demands and needs of modern travelers evolve, Transport Scotland turns to Cubic to ensure that Scotland’s transportation system continues to deliver reliable, accessible, and safe results for the nation’s travelers.

To see exactly how Cubic plays a role in Transport Scotland’s intelligent transportation system, check out the full Transport Scotland case study

To keep up with guest blogger, Chris Bax, follow him on Twitter @baxieboy1

Chris is Vice President, ITS Global Strategy for Cubic.  After spending most of his career in the UK and US he is now based from Cubic’s Asia Pacific HQ in Sydney and is responsible for the development and delivery of Cubic’s worldwide ITS business, delivering traffic and transportation coordination and information services to Cubic’s global customers.  Chris has 25 years of experience in the ITS industry managing large, complex projects including the new NSW Intelligent Congestion Management Program.