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The Problem

The Challenge

The Solution 

Cubic worked with DTPW to implement Cubic Interactive, a first-of-its kind loyalty-based advertising service for transit agencies and brands.

It allows riders to engage with advertising content on the agency’s mobile app and earn points in the form of “Stars” – a proprietary digital loyalty currency.

Riders can turn collected Stars into transit value to subsidize, pay for transit, or redeem in-app offers. 

Miami-Dade Department of Transportation increases ridership and revenues with transit rewards and loyalty programs built on Microsoft Azure

The Benefits

The Results 

Today, nearly 60% of the app’s monthly users take advantage of Cubic Interactive to engage with advertisers, earn Stars, and redeem offers. Since launch, riders have earned over 3,500,000 Stars.

For Miami-Dade, this program translated to increased ridership and reduced congestion on the roads.

Within six months, the program issued nearly $17,000 in star value from video views and has attracted valuable partner brands like Bausch + Lomb, Ricola, Johnson & Johnson, and Paragon Vitamins.

60%
In-App Advertising Engagement Rate

"The program is a great way to incentivize our current riders and invite new ones to give transit a try. It provides the building blocks that will help us increase the use of transit to reduce congestion." 

Alice N. Bravo, P.E.

Director of Transportation and Public Works

“This new approach to wellness is primed to shake up the customized vitamin category – going far beyond the other subscription services on the market today and we feel that Cubic Interactive brings an exciting platform to scale with.”

Jeff Smith

Co-Founder & Co-Chief Executive Officer