The Challenge of Urban Mobility
Mobility in cities across our world has never been more complex and unpredictable. Every day, billions of urban residents seek transit options that best suit their needs and priorities. Thoughtful coordination is required to maintain efficiency and shape both environmental and social impacts that these transportation networks have at local, regional, national, and even global levels.
End-users, transit coordinators, and local politicians are beginning to align on their goals for a transportation system resulting in less traffic, predictability, stress-free travel, reduced emissions, and accessible mobility for all. While the goals are easily identifiable, the means of achieving them are not. Our world’s major transportation systems are currently fragmented and siloed, limiting city leaders’ ability to make the large-scale changes needed to move the needle on congestion and emissions.
Ultimately, managing and reducing congestion will require coordinated behavior change for users across the network. This creates the need for tools that cities can use systematically to manage user behavior and keep the network running smoothly.
Defining Digital Mobility
Many transportation authorities have adopted digital technologies and innovative strategies to address congestion, emissions, urbanization, growth limitation, and COVID-19. New technologies, such as mobile ticketing, real-time passenger information, and tools to manage demand like congestion pricing, remain siloed and are simply not enough to face the monumental challenges of the transportation industry in our world today.
These global factors increase the need for digital mobility - the digitalization and integration of mobility management and operations systems to achieve policy goals, and an optimized network for smoother, faster, and more sustainable transport.
What Does Digital Mobility Entail?
It is centered around the idea of harmonizing differing systems across the mobility network. Digital mobility seeks to enable holistic decision-making between local, regional, national, and even international stakeholders. It brings together valuable pieces in a comprehensive idea to benefit service providers, stakeholders, and end-users across our entire transit ecosystem.
The comprehensive idea of digital mobility includes:
- Operating Systems, Mobility Management, and Optimization Networks
- Ridesharing, Traffic and Intersection Management
- Real-time Passenger Information and Data-Driven Decision-Making
- Long-term planning and optimization with the end-user in mind
- Policy-enabled inputs based on individual city preferences and needs
Stakeholders & Use Cases
While digital mobility strives towards optimization, the ideal solution for each city and its residents will differ. Policy inputs can shape and transform the transportation network's planning and operations according to a city's preferences. Therefore, digital mobility can have a profound impact on stakeholders across the entire transit ecosystem, including:
- Planners/Operators
- Service Providers
- End Users
- City Coordinators
A comprehensive digital mobility strategy offers numerous benefits that, if executed correctly, can manifest across a variety of use cases, including:
- Mobility-as-a-Service (MaaS)/Mobility On Demand (MOD)
- Freight Management
- Smart Intersection Management
- Holistic Congestion Management
Learn more about digital mobility stakeholders and use cases